The Hotel as a Lighthouse for Sustainable Tourist Behaviour

Imagine you're on vacation, a time when you are open to new ideas and experiences. You enter your hotel room to find a green oasis: there's a green wall, all the materials - even the bed - are circular, the shower recycles water, you're informed of how much energy you are using, you're encouraged to bike or take transit, the air is cleaner thanks to the pollutant-absorbing paint and carpet. This room inspires you to act in a more sustainable way.

This living lab project will use a real hotel room, with real guests from all over the world to nudge pro-sustainable behaviour. Through this project, we aim to empower hotels around the world to become agents of sustainable change.

This project has received support through the Booking Cares Fund. More information can be found here.

OPEN CALL FOR EXPRESSIONS OF INTEREST! 

Do you have an innovation or idea to contribute to creating the most sustainable hotel experience in the world? Submit an Expression of Interest to participate in this project here.

We are searching for technology and innovations partners with solutions for the following:

• How can we create the most sustainable hotel room in the world? Think big sustainability improvements like energy and water savings, waste reductions, the use of circular materials, and more
• How can we inspire sustainable behaviour outside the hotel room? Ideas can include encouraging hotel guests to make more sustainable decisions while traveling, and when they arrive back at home

Eligibility & Criteria

• Innovations of all types and levels of maturity will be considered. We select innovations through an independent process and choose innovations that best match the objectives of the project
• We are seeking partners interested in actively implementing and testing sustainability impacts through the Living Lab
• Innovations should have a high potential for scale-up

If you have questions about this project email Sarah.